Searching for a Great Copywriter
If you wish to make money on the internet, you are going to need a site. If you want that website to help you bring in funds, it has to be really well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to create the text for your website. An effective copywriter can help you make far more money than you could ever hope to see if you attempted to write the text yourself. Of course, not all copywriters are great. Some of them are crazily talented. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a cinch. These are a couple of ways to help you tell them apart.
Does the copywriter have his or her own web site? Any copywriter that is interested to write web copy has to have a site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If they don't have a site of their own, how are they supposed to assist you with yours? Look closely at the copy used on this website also. If you discover lots of mistakes, this is a bad sign.
How favorably do you respond as you are going over the copywriter's own text? This involves more than merely noticing grammar and spelling errors. Do you have any kind of emotional reaction to the copy on the website? Does the web site copy cause you to like the writer? Does it make you feel like you desire to learn more about the writer and continue reading? Does the web site copy make you feel like you need to hire the writer immediately? Does it make you want to run the other way? Does the copy push you to be angry? All of these are important reactions and you must pay attention to them.
Research the copywriter's background a little. Look for reviews on unbiased web sites and online discussion boards. It is likely that the only reviews on the copywriter's website are look what I found going to be positive ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on web sites that aren't run by or able to be faked by the writer him or herself. Look closely at these testimonials. It is a good idea to ask the writer for references also. You must actually get a hold of each reference and ask for an honest opinion about the copywriter from each person.
Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to ask for samples beyond those that are displayed on the website. This is particularly vital when you're trying to employ a writer who claims to be an expert in a particular area. If the writing reads like a revamped Wikipedia article, you should find someone else.
There aremany ways to determine whether or not a copywriter is worthy of hiring. You must do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.